Press Releases are an underutilized promotional tool that can get your business a lot of attention and increase your sales. In this email course, I'll tell you how to:
-- Think differently about this powerful tool
-- Understand the press release format
-- Find great news stories to share
-- Build your own media list of journalists
-- Share your news so it gets attention
-- Promote your news to get even more attention
After many years as an industry trade journalist and then more years as the owner of RGA Public Relations, I know how to make these tools work, and I share it all with you in this crash course.