Press Releases are an underutilized promotional tool that can get your business a lot of attention and increase your sales. In this email course, I'll tell you how to:

-- Think differently about this powerful tool

-- Understand the press release format

-- Find great news stories to share

-- Build your own media list of journalists

-- Share your news so it gets attention

-- Promote your news to get even more attention

After many years as an industry trade journalist and then more years as the owner of RGA Public Relations, I know how to make these tools work, and I share it all with you in this crash course.